What is AEO? How to get your business recommended by ChatGPT and Gemini.
Answer engine optimisation explained simply — and the steps that make AI assistants name your business.
- AEO makes your business the answer AI assistants give, not just a link in a list.
- Clear facts, FAQ content and schema markup are the foundations.
- AEO builds on SEO — pages that rank well are more likely to be quoted.
What is AEO?
Answer engine optimisation (AEO) is the practice of structuring your website so AI assistants like ChatGPT, Gemini and Google AI Overviews name your business in their answers.
Why it matters now
More customers ask AI for recommendations. If your business is not mentioned, you are invisible in that conversation.
How AI chooses answers
Assistants favour clear, consistent facts from trusted pages — your website, Google profile, reviews and directories.
AEO checklist
Answer-first content, FAQ pages, Organization and Service schema, an llms.txt file, consistent listings and genuine reviews.
How to measure AEO
Ask assistants the questions your customers ask, every month, and track whether and how your business is mentioned.
Frequently asked questions
01Is AEO different from SEO?
It builds on SEO with more focus on facts, structure and direct answers.
02Can small businesses do AEO?
Yes — local businesses with clear information often do well.
03How fast does AEO work?
Some changes appear within weeks; AI models update at different speeds.
