AEO checklist: 12 steps to get your business named by ChatGPT, Gemini and Google AI.
A practical answer engine optimisation checklist for small businesses — no theory, just what to do this month.
- AI assistants quote pages that answer one question clearly in the first two sentences.
- Consistent facts about your business across the web make AI more confident naming you.
- FAQ, Organization and LocalBusiness schema help machines read your pages.
Start with real questions
List the 20 questions customers ask before buying — on calls, WhatsApp and in Google’s “People also ask”. Each becomes a heading on your site with a direct answer underneath.
AEO & AI search services →Answer first, explain second
Put a one- or two-sentence answer straight under each heading, then the detail. AI tools and featured snippets lift that first answer, so make it complete on its own.
Make your facts consistent
Your name, address, phone, founding year, services and prices should match on your website, Google Business Profile, Justdial, LinkedIn and directories. Conflicting facts make AI hesitate to name you.
What is AEO? →Add structured data
Organization, LocalBusiness, Service, FAQPage and Article schema tell machines exactly what each page is about. Validate it in Google’s Rich Results Test.
Technical SEO services →Earn mentions, then measure
Get listed in industry directories, local news and partner sites. Every month, ask ChatGPT, Gemini and Perplexity the same 10 questions and record whether — and how — your business appears.
Frequently asked questions
01Is AEO different from SEO?
AEO builds on SEO but focuses on direct answers, entities and structured data that AI tools reuse.
02How long does AEO take?
Most businesses see first AI mentions in 2–4 months of consistent work.
03Do I need llms.txt?
It’s optional and cheap to add, but clear content and schema matter far more.
