12 pages every business website needs (and what to put on them)
A simple checklist of pages that build trust, rank on Google and turn visitors into enquiries.
- Every service you offer deserves its own page — one "Services" page is not enough to rank.
- About, contact and reviews pages build the trust that turns visits into calls.
- Privacy, terms and a clear thank-you page matter for ads and tracking.
The 12 essential pages
Home, About, Services hub, one page per service, Portfolio, Reviews, Blog, FAQ, Contact, Thank-you, Privacy policy and Terms.
Why one page per service
Google ranks pages, not websites. A dedicated page for each service can rank for that exact search.
Pages that build trust
About with real team photos, portfolio with live links, and reviews with names make people comfortable to call.
Pages for ads and tracking
A thank-you page lets Google Ads and Meta count conversions; privacy and terms are needed for ad approval.
What to put on each page
Answer the main question in the first two lines, show proof, and end with a clear call or WhatsApp button.
Frequently asked questions
01How many pages should a small business website have?
Usually 8–20, depending on how many services and locations you have.
02Do I need a blog?
A blog helps you rank for questions customers ask and builds trust over time.
03Is a one-page website enough?
It can work for a single offer, but it limits how many searches you can rank for.
