Schema markup for local businesses: a plain-English guide.
Which JSON-LD schema types a Chennai business actually needs, how to add them in WordPress and how to test them.
- LocalBusiness, Organization, Service, FAQPage and BreadcrumbList cover most business sites.
- Schema must match what’s visible on the page — never mark up fake reviews.
- Test every page in Google’s Rich Results Test before and after changes.
What schema markup does
Schema is a small block of JSON-LD code that tells search engines and AI tools exactly who you are, where you are and what you offer. It doesn’t replace content — it labels it.
Technical SEO services →The schema types you need
LocalBusiness (or a specific type like Dentist or Restaurant) on the homepage and contact page, Service on each service page, FAQPage where you answer questions, Article on blog posts and BreadcrumbList site-wide.
Adding schema in WordPress
Rank Math or Yoast cover the basics; custom JSON-LD in the theme handles specific types and multiple locations. Avoid stacking several schema plugins — they create duplicates.
What not to do
Don’t add review stars for your own business, mark up content that isn’t on the page, or use the wrong business type. Google can ignore your schema or issue a manual action.
Schema and AI search
Clean entity data — name, logo, address, founder, services, social profiles — helps AI assistants connect the facts about your business and name you with confidence.
AEO checklist →Frequently asked questions
01Does schema directly improve rankings?
Not directly, but it enables rich results and helps search engines understand pages, which improves clicks.
02What is JSON-LD?
Google’s preferred schema format — a script block that doesn’t change how the page looks.
03Can you audit my schema?
Yes, it’s part of every technical SEO audit we run.
